Sanuk: Feel The Happiness

Founded in 1997 in Southern California by footwear industry veteran Jeff Kelley, Sanuk began with a simple mission: to create fun, comfortable, and innovative footwear inspired by the relaxed Southern California lifestyle. The name "Sanuk" comes from a Thai word that means pleasure and fun, perfectly capturing the brand's philosophy. Initially known for their unique sandals made from indoor-outdoor carpeting and other unexpected materials, Sanuk quickly gained a cult following among surfers, beachgoers, and anyone seeking comfortable, casual footwear with personality.

Sanuk's breakthrough came with their Sidewalk Surfer sandal, which featured a patented construction that felt like walking barefoot. The brand was acquired by Deckers Brands (parent company of UGG, Teva, and Hoka) in 2011, which helped expand their global distribution while maintaining their quirky, innovative spirit. Today, Sanuk continues to create footwear that blends comfort, function, and a sense of humor, using eco-friendly materials whenever possible and maintaining their commitment to positive vibes and casual comfort that has defined the brand since its inception.